Laurie, 25, freshly arrived in Montreal from her native Chicoutimi, is an ambitious intern who intends to quickly carve out a place for herself in the writing of an ultra-trendy digital magazine. When her bosses make her understand that she doesn't have enough followers on social media, she begins to befriend Clara Diamond, the queen of bloggers. This self-interested friendship worries Laurie, the roommate and best friend of Laurie, who feels like she might get lost in this frantic quest for success.
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